Track Buy Now Activity With Google Analytics

Track Buy Now Activity With Google Analytics

Introduction

Buy Now can be used with 3rd-party analytics tools like Google Analytics to target specific URL parameters. Gain precise insights into how customers engage with Buy Now. This article will outline the basics of product seller link URL and the key URL parameters used. 

The following is a product seller link URL example that contains three properties of note that can be used to track which interaction the user performs, which retailer (or distributor) the user is interacting with and which product model (if applicable) these interactions are for:



https://services-v2.omacro.com/BuyNow/ProductTransaction?x=lbnNnWmkL0WvnYd5bf1e9w&t=8r9yAirAU0qfA9cHERX0Cw&w=&q=OnlineSellerClicks&ga-retlr=Best+Buy&ga-prd=D-X2E

General Dealer Locator / Distributor Locator Link Example




https://services-v2.omacro.com/BuyNow/ProductTransaction?x=lbnNnWmkL0WvnYd5bf1e9w&t=8r9yAirAU0qfA9cHERX0Cw&w=&q=OnlineSellerClicks&ga-retlr=Best+Buy

URL Parameter Definitions

The following are the parameters that are appended to the URL:
Parameter Key
Parameter Value
ga-retlr
This parameter will contain the retailer name (for example: Best+Buy). Please note, values are URL encoded.
ga-prd
This parameter will contain the product model name (for example: D-X2E)  Please note, values are URL encoded. ***This parameter will not be present when using the General Dealer Locator or Distributor Locator.
q
This parameter will contain the omacro "Link Type" associated with the user interaction. For a description of the different link types, please use the chart below.

Link Types

The following are parameter values used for the "q" parameter:
Parameter Value
Description
PageViews
The page that hosts the Buy Now script is called.
PopupClicks
The user interacted with the Buy Now feature (to recall the popup or access the script if loaded via 
OnlineResultsViewed
The user has viewed the Online market tab.
OnlineSellerClicks
The user has clicked on an Online market retailer, dealer, or distributor (depends on how the Buy Now control is implemented)
LocalResultsViewed
The user has viewed the Local market tab.
ClickForDirections
The user has clicked on a Local market retailer map for directions.
ClickForCall
The user has clicked on a Local market phone number or call button.
ClickForShare
The user has clicked on a Local market retailer share information button.
ClickForWebsite
The user has clicked on a Local market retailer website link.
ClickForDetails
The user has clicked on a Local market retailer to view details panel.



    • Related Articles

    • Buy Now API Guide

      The following guide is aimed at assisting developers in understanding how the omacro Buy Now services work in an effort to develop a custom front-end solution. If you are not familiar with this type of development, it is highly recommended that you ...

    • Supplier Buy Now Implementation Guide

      The following article discusses various ways to implement Buy Now as a popup or embed within a page as a Product Based Dealer Locator or General Dealer Locator. Buy Now can be configured to open to a specific market (Online or Local) to show one or ...

    • Product Based Dealer Locator Website Code Implementation

      Step 1: Include script within website The example below demonstrates what's needed to integrate the Buy Now widget with your site. Simply update desired parameters then copy the snippet into your website. <script id="omacro-widget-buynow" ...

    • Buy Now Service Information for Network Professionals

      The Buy Now popup client-side script works in conjunction with a number of omacro web service endpoints to deliver it's content. For successful operation of the service, it is important to ensure the Buy Now script can properly communicate with it's ...

    • Manage Supplier Buy Now Links In Bulk

      Introduction Easily and effectively manage your supplier "Buy Now" links in bulk and better visualize which products are available to your company using the "Buy Now Links" data grid. View which products are available and from which suppliers: See ...